Psychology - Buss study - Aims and context

Aims and Context

• This greater investment means that females are likely to be choosier when slecting a patner. In particular, they might choose a partner who can offer resources that will enhance the female's reproductive sucess.
• In modern times, this might translate into a prefernece for men with greater earning capacity ambition and industriousness.
• Youthfulness would be an indicator of both fertility and reproductive value.
• It is easy to judge mate fertility from appearance, since age and fertility are less closely associated…