P's of the marketing mix

7 P's

• P roduct
• P rice
• P romotion
• P lace

^ most important, 4 P's

• P ackaging

^ not always classified as a P

• P eople
• P rocess
• P hysical evidence

Industrial marketing (B2B- business to business)

• Larger transactions
• Specialist buyers and sellers
• Quality
• Informative advertising
• Pricing
• Buyer-seller relationships

Consumer markets (B2C- business to consumer)

• Convenience products-
• Consumed and purchased regularly
• Purchase by habit
• Purachsed by large proportion of population 
• Tend to be low price so need to be sold in large volumes
• Consumers don't tend to shop around
• Impulse buys are a part of marketing
• Shopping products-
• Consumed and purchased quite often, but less than convenience
• Plan their purchases so products don't need to be displayed so prominently
• May purchase…