PROTECTING A BUSINESS IDEA
- Created by: BrittanyGreenfield
- Created on: 13-01-16 20:31
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PATENTS:
> Difficult to obtain : must be based on inventions that are new or innovative
> The owner would be granted protection (up to 20 years) against competitors who try to copy.
> Key benefit is the ability to licence the right to use the invention in return for royalties
> BUT...patents are expensive and time consuming to obtain.
TRADEMARKS:
> Something which identifies a product in the eye of the customer
> Can be a name,…
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