People-Process-Physical evidence
- Created by: finleyyy
- Created on: 30-01-20 10:11
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Contact employees- have direct contact wiht consumers. They're importnat because they can have both positive and negative effects on customer satisfaction.
To ensure effective contact employees-
- Recruit workers with a supportive attitude towards customers
- Use motivational techniqiues to ensure employees behave in a positive manner towards customers
- Provide training to ensure high quality of service
- Emphasise to employees the importance of after sales servuce thereby creatin goodwill…
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