A private limited company is owned by shareholders and registered with Companies House , but shares can't be traded on the stock market.
< more finance can be raised. If sheena was a sole trader or in a partnership she wouldn't be able to issue shares to raise the extra 52% required to raise £3m. However, as an ltd she can sell shares privately perhaps to Roshan's business contacts.
< less risk of takeover /more control . Sheena. Wants to be independent as possible , not willing for outsiders to…