Ownership and Control - Marxists
- Created by: narliya
- Created on: 19-03-16 12:47
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- Marxism is a method of criticising capitalism.
- Workers lack access to the means of production, and must sell their labour to the capitalists. They add saleable value to products and receieve an unfair wage.
- Marxists believe that mass media supports this system through broadcastig of ideologies.
- "In every epoch, the ruling ideas are the ideas of the ruling class" - Karl Marx (1846).
- Media as a means for ruling classes to maintain their hegemoney and dominance.
- Media ensures society absorbs and accpets capitalist ideology; that life is about working hard for a wage and consuming capitalist products.
- Hegemony
- Antonio Gramsci
- Hegemony is the way in which those in power maintain control.
- Dominant ideologies are concidered hegemonic, power is maintained by constructing ideologies.
- Ideology - false but influenctial set of ideas, values and norms to make…
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