Increased worth that a business creates for a product.
The difference between what a business pay their suppliers and their price they charge.
- continuance and speed
- good Design
- High quality of source
- The brand name
- Unique feature (USP)= unique selling point
Continuance and Speed
- pay extra for save speed
- pay extra for high speed quality material
High quality manufacture or service
- pay extra for high service
- Pay extra for the brand name.
- pay extra for unique feature
The importance of of…