NIXON

Nixon 1969-74

1968 year of changes:

• The Tet Offensive: makes americans realise they are not going to win the Vietnam war and America looks unjustified – dissulusionment

• MLK assassinated: shock throughout America – dissulusionment

• Bobby Kennedy assassinated: friend of the poor, aware of growing gap between the rich and poor, criticised Vietnam , assassination brought the end of johnsons great society – dissulusionment

• The students- yippies become vocal (youth international party), pop music, kent state 1970, Nixon uses disruption to his advantage

• Miss America pagent-betty friedan, women felt frustrated and became more articulate, lots of sexism even within equal rights campaigns, put a sheep on stage

Election strategies:

1. Loyalty to republicans- given speeches, written articles, widely known

2. Moderate republican- virulent against communism, moderate in domestic policies (appealed to middle America and sunbelt states)

3. Provides moderate leadership- keeps state intervention to a minimum

4. Dynamic election techniques- american values, observation of JFK, restricted appearances only to large audiences, good appearance, slick on camera

5. Sex appeal- sexiness of family connections (daughter married Eisenhower’s grandson), uses daughter for canvasing

6. Personal endorsement of Eisenhower- Eisenhower been elected twice highly respected, when seriously ill he supported Nixon, like a dying wish

7. Good at gaining republican support- appeals to their values

8. Associated to Eisenhowes prosperity during vice presidency- he was a very stagnant president JFK later brought the dynamic money but many liked the stability

9. Blocked support of Ronald Reagan- raised defence spending in south, slows down racial intergration

10. Spiro agnew as vice- George ford…