News Values

News Values

Ideas which form ideological background of a news text

McShane: 5 principles:

1)     Conflict

2)     Danger to the community

3)     The Unusual

4)     Scandal

5)     Individualism

Galtung and Ruge (1973):

1. Frequency:  short-term events like murders are preferred over long-term developments like a famine

2. Threshold:  basically the size of an event indicates its importance

3. Unambiguity: events do not have to be simple but they must be accessible to the public (the moral crusade of Mrs. Lawrence has been…