Nation Building

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What is Nation Building

Nation building involves increasing prestige/status/image of a country, as well as promoting a country.

How the Olympics can drive National Team Building

  • Shop Window Effect - The world can see the best of your country. Also the bad things are hidden away
  • Pride and Unity - Morale / National Pride / Medals show successfulness / Unites and brings together a country
  • Hosting Benefits (Legacy Benefits) - Economic benefits from tourism and there are also more jobs available. The legacy of the facilities, housing and improved infrastructure provide a better standard of life for people, as more high quality facilities are available to them.
  • Political Tool (popularity and stability) - Sport and politics…


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