Multi-Store Model
- Created by: CarlyGeorgie
- Created on: 27-02-17 12:45
Memory
Memory is cognitive psychology, it is also the pocess of storing and retrieving information
Processes of memory
Encoding- Changing information so it can be stored for example, changing text into sounds
Storage- The holding of information in a different form.
Retrieval- The recovery of data as a memory
Key Terms
Encoding- The form in which the memory is retained.
Capacity- How much information this store can retain
Duration- How long this store can retain information for.
Sensory memory
Hearing- Echoic memory- Auditory input from the ears
Seeing- Iconic memory- Visual information from the eyes
Touch- Haptic memory- Tactile input from the body
Taste- Gusatory store- A store for taste
Smell- Olfactory- Smells you are exposed to
Sperling (1960)
The idea of iconic memory came about because of George Sperling's experiments in the 1960s. He used a tachistoscope to show letters to his test subjects. There were 12 letters in all, arranged in a box shape of three rows of four. The tachistoscope was created in 1859 and was designed to improve people's reading speed or enhance memory.
It displays images on a screen for less than a second. Sperling used this device to see how many letters his subjects could read during the brief flash of the projector. He found that on average, the test subjects could read three to four letters during his experiment.
Following on from this, Sperling conducted the same experiment but with one significant change. He added sound to the images one quarter of a second after the appearance of…
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