Multi-Store Model

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Memory

Memory is cognitive psychology, it is also the pocess of storing and retrieving information

Processes of memory

Encoding- Changing information so it can be stored for example, changing text into sounds

Storage- The holding of information in a different form.

Retrieval- The recovery of data as a memory

Key Terms

Encoding- The form in which the memory is retained.

Capacity- How much information this store can retain

Duration- How long this store can retain information for.

Sensory memory

Hearing- Echoic memory- Auditory input from the ears

Seeing- Iconic memory- Visual information from the eyes

Touch- Haptic memory- Tactile input from the body

Taste- Gusatory store- A store for taste

Smell- Olfactory- Smells you are exposed to

Image result for multi store model of memory (http://www.psychteacher.co.uk/memory/multistore-model_files/slide1.jpg)

Sperling (1960)

The idea of iconic memory came about because of George Sperling's experiments in the 1960s. He used a tachistoscope to show letters to his test subjects. There were 12 letters in all, arranged in a box shape of three rows of four. The tachistoscope was created in 1859 and was designed to improve people's reading speed or enhance memory.
It displays images on a screen for less than a second. Sperling used this device to see how many letters his subjects could read during the brief flash of the projector. He found that on average, the test subjects could read three to four letters during his experiment.
Following on from this, Sperling conducted the same experiment but with one significant change. He added sound to the images one quarter of a second after the appearance of…

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