Multi-Store Memory Model

Multi-Store Memory Model                                                                                    Memory

• Atkinson and Shiffron 1968
• The theory proposes that we have three storage systems

Sensory Memory

• Duration: 0.5 - 2 seconds
• Capacity: 3 - 4 items
• Encoding: Modaility specific 

Short Term Memory

• Duration: 15 - 30 seconds
• Capacity: 5 - 9 items (7 +- 2)
• Encoding: Acoustic (auditory and verbal)

Long Term Memory

• Duration: Potentially a lifetime
• Capacity: Potentially limitless
• Encoding: Semantic (meaning)

Evaluation

• Different stores (seperate stores, each store is single)
• …