MSM

THE MODEL

ENVIRONMENTAL STIMULI: SIGHT/SMELL/TOUCH/TASTE/SOUND

SENSORY MEMORY: ECHOIC, HAPTIC, ICONIC (DECAY)

(ATTENTION) SHORT TERM MEMORY: ACOUSTIC ENCODING. LIMITED CAPACITY. LIMITED DURATION

(ELABORATIVE REHEARSAL) LONG TERM MEMORY: SEMANTIC ENCODING. UNLIMITED DURATION

EXPERIMENTS

 SPERLING: (INVESTIGATE EXISTENCE OF SMS). ICONIC STORE VERY LIMITED. RETAINS APPROX 76% OF DATA RECEIVED. LAB STUDY- HIGH LEVEL OF CONTROL, EASILY REPLICATED AND VERY RELIABLE. LACKS ECOLOGICAL- NOT NORMAL SETTING. STIMULI ARTIFICIAL- MAY NOT REFLECT EVERYDAY MEMORY. ETHICS: Pp FEEL NEGATIVE IF RESULTS SHOW MEMORY IS NOT GOOD.

GLANZER & CUNITZ: (DETERMINE CAPACITY OF STM) SHOWS IMPORTANCE OF REHEARSAL. SHOWS SOME EVIDENCE OF PRIMACY EFFECT (Pp RECALL START OF LIST, TRANSFERRED TO LTM…