Moscovici

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  • Created on: 31-05-12 11:56

Reaching a Verdict – How Psychology Can Inform Behaviour in the Courtroom

Reaching A Verdict

 

3.3 Minority Influence

 

·         Minority influence occurs when a minority rejects the established norm of the majority of group members and gets the majority to move to the position of the minority.

 

Key Study: Moscovici, Investigation of the Influence of Perceived Autonomy on Minority Influence

 

Aims:-

 

·         To examine minority influence.

·         In particular, to compare the impact of a consistent minority and an inconsistent minority on the views of the majority.

·         Moscovici proposed that the minority must be consistent in its views and that this consistency will create conflict in the others, leading them to question and possibly change their views. 

·         This experiment aimed to test the effects of consistency where the task is clear cut- unambiguous.

 

Procedures:-

 

·         All participants were female because

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