Encoding- The way in which information is represented in the memory store, e.g. by sound, meaning or image.
Capacity- The amount of information that can be held in memory at any one time.
Duration- The length of time that memories can be held.
Definition- A set of limitied capacity, modality-specific stores that hold information for a very brief period of time.
Encoding- Information is encoded by the 5 sub-divisions (senses) e.g. touch, smell, sight, sound, and taste.
Capacity- Very limited.
Duration- Fractions of a second.
Definition- A temporary store where small amounts of information can be kept for breif periods. It is a fragile store and informaton can be easily lost.
Encoding- Information is encoded acoustically.
Capacity- Can hold up to 5-9 items (+7 - 2 = Magical Number, evidence from Millers study).