Memory: Duration, capacity and encoding

MEMORY:

- Duration, capacity and encoding

Duration: LTM unlimited, STM measured in seconds

• Shepard - 50% of photos recalled after 4 months
• Bahrick et al. - Yearbook photos, recall 70% accurate after 48 years
• Peterson and Peterson - constanant syllables, max 18 seconds

Evaluation:

• Marsh et al. - duration may be only 2 seconds if no expection of recall.
• Nairne…