Minority Influence Essay Plan
- Created by: user123
- Created on: 20-01-20 17:33
Fullscreen
Describe and evaluate reserach into minority influence (16 marks)
A01
- Define minority influence - gradual conversion, flexibility, commitment, consistency & explain
- Flexibility - Nemeth, same message can be interpretted bad so accept counter arguments and adapt viewpoint
- Comitment - gives message credibility, likely to convert
- Consistency - synchronic (all group same message)…
Comments
No comments have yet been made