Minority Influence Essay Plan

  • Created by: user123
  • Created on: 20-01-20 17:33

Describe and evaluate reserach into minority influence (16 marks)


  • Define minority influence - gradual conversion, flexibility, commitment, consistency & explain
  • Flexibility - Nemeth, same message can be interpretted bad so accept counter arguments and adapt viewpoint
  • Comitment - gives message credibility, likely to convert 
  • Consistency - synchronic (all group same message)


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