Minority Influence

Minority influence:

·       One person or a small group of people (i.e. the minority) influences the beliefs and behaviour of other people (i.e. the majority).

·       Minority influence is most likely to lead to internalisation - both public and private change in beliefs.

·       Moscovici studied this process with his 'blue slide, green slide' study (group of 6 were asked to view a set of 36 blue-slides that varied in intensity and then state whether the slides were blue or green. In each group were 2 confederates who said the slides were green on 2/3 of the trails) 

Consistency - 

·       The consistency increases the amount of interest from other people. 

·       Consistency makes people question their own…