methods of promotion

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methods of promotion

Promotion refers to the methods used by a business to make customers aware of its product. Advertising is just one of the means a business can use to create publicity. Businesses create an overall promotional mix by putting together a combination of the following strategies:

Busy Shanghai street with advertisements along the walls of the buildings. The most prominenet advert is a large lit-up Coca-cola bottle on the corner of a building.  (http://www.bbc.co.uk/staticarchive/be556f1cd99b5117fc23969de8923b7b1886560c.jpg)

Promotional material on a high street in Shanghai

  • Advertising, where…

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