Methods of Promotion

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Methods of Promotion

Above-the-Line Promotion

Above-the-line promotion makes use of mass media to target the audience.

  • Television Advertising - This form of advertising is very expensive and consequently can only be used by larger firms & companies. It's able to reach a mass market audience. However, some potential customers may not be watching, and many people who are watching simply may not be interested in the product.
  • Newspaper Advertising - This method can be used to target more specific groups, according to the newspapers that they read, whilst still on a mass scale. 
  • Radio Advertising - Increased in popularity as radio channels have increased in number. Again, useful for targeting specific market segments & demographics.
  • Magazine Advertising - This is once again also good for targeting specific, demographic groups. As with newspapers, the reader can always refer back to…


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