Social learning theory
A01 Children observe the actions of media models and may later imitate these behaviours, especially when the child admires and identifies with the model. Television may also inform viewers of the positive and negative consequences of violent behaviour. Children also may be expected to imitate violent behaviour that is successful in gaining the models objectives (vicarious reinforcement). The more the child percieve the violent scenes to be, the more likey they try out these behaviours that they have learnt.
A02 supported by Bandura and Walters (1963) films of adult models and three groups of children. (model rewarded, punished and no consequence). reward condition more likely to imitate. BUT Low ecological validity (as toy not a real person) and demand characteristics (Noble 1975).
However, Phillips (1983) crime statistics 10 days following televised heavyweight boxing fights, there was significant rise in number of murders. But no such rise after televised superbowl contests. high ecological validity but EVs boxing= bars/alcohol vs superbowl = family accassion.
SLT is fairly deterministic and cumberbatch (2001) agues that there are often anecdotal claims of copy cat violence but there is no real evidence for this.
A01 Under normal conditions, anxiety about violence inhibits its use (i.e prevents us…