Medias impact on voting

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  • Mass Media: Newspapers, periodicals, magazines, posters, cinema, radio, television and video, email and internet. 
  • Massive Role in society- nearly 50% of people over age 15 read morning newspaper, 97% homes have television, 85% of homes have internet.
  • BBC and ITV required to be impartial in coverage and display balance, but they are accused of not giving Lib Dems enough coverage. 
  • Newspapers more clearly biased- Tony Blair visited Rupert Murdoch in Australia to get him on Labour side. Typically seen to support conservatives, but 1997 many switched- 11 now in support of Labour. 
  • Sun claimed to…


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