Uses and Gratifications theory- Katz and Blumler.
Explores the way audiences use the media, for a variety of different purposes or gratifications.
Four main ideas:
For example, Britain's Got Talent. Social interaction may be applied because when you are watching BGT, you might talk to family or friends who are also watching it with you. Again going using E-media for social interaction, social networking sites like twitter or facebook may be used to socialize…