Media Case Studies: End The Fear Campaign

Representation of Issues

Domestic Violence: End the Fear

Glass Advert

• The glass is the centre (attention)
• Black, blue and white - masculine colours
• Blue, white and red - football colours
• Elite groups cant deny it is mainly men who beat, because of facts
• Exaggerated violence with a pun "Bottle"
• Alcohol appeals to men
• Uses mode of address
• Polysemic image - broken glass, blood, violence
• Anchor - "Abuse" "end the fear"
• Directed at the abuser
• White font, of the number - hope
• Alcohol fuels domestic abuse

Shirt Advert

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