Media Case Studies: Body Image

Representation of Issues

Dove Onslaught

• White writing - purity and innocence
• Shows plastic surgery, dieting pills, eating disorders and beauty products
• Media saying how you SHOULD look
• Gives the message - tell the reality not the fantasy
• The girl has no makeup on - unspoiled YET
• Stabbing action looks violent
• All skinny and tanned models
• Child stood in the middle of the road - danger - the danger of beauty in the media

Heat

• Put skinny girl next to bigger…