MEDIA- social grade scale

AB-UPPER MIDDLE CLASS (17%)

THIS INCLUDES: PROFFESIONAL PEOPLE,SENIORAND INTERMEDIATEMANAGERS AND ADMISTRIVE,DOCTORS AND LAWYERS.

EXAMPLES: DOCUMENTRIES, NEWSPAPER, TV GUIDE.

C1- LOWER MIDDLE CLASS(26%)

THIS INCLUDES: SMALL BUSINESS OWNERS,JUNIOR/MIDDLE MANGAERS,SUPERVISORS AND BANK CLERKS.

EXAMPLES- THE ONE SHOW, QUIZ…