Mass Tourism - Case Study

Kenya is in East Africa. It gets over 700 000 visitors per year. 

People visit because: 

It has a fascinating tribal culture and lots of wildlife, including the "big five" (rhino, lion, elephant, buffalo and leopard). Wildlife safaris are very popular. 

A warm climate with sunshine all year round. 

Beautiful scenery, including savannah, mountains, forests, beaches and coral reefs. 

Tourism has a big impact on Kenya: 

Economic Impacts

Positive:

Tourism contributes 15% of the country's GNP. 

In 2003, around 219 000 people worked in the tourism industry. 

Negative:

Only 15% of the money earned through tourism goes to locals. The rest goes to the big companies. 

Social Impacts 

Positive: 

The culture and customs of the native Maasai tribe are preserved because things like traditional dancing are often displayed for tourists. 

Negative: 

Some Maasai tribespeople were forced off their land to create National Parks for tourists.

…