Marketing Strategies

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These objectives could be:

  • Increase profit levels
  • Gain market share
  • Create and maintain strong brand identity
  • Help company growth
  • Enter new products into the market
  • Help the business to minimise costs

Internal Influences:

  • Finance
  • Operations
  • HR

External Influences:

  • Local community
  • Shareholders
  • Suppliers
  • Employees
  • Government
  • Customers

Market Analysis is…

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