Marketing stategies and methods

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  • Created by: Megan
  • Created on: 14-05-11 16:28

Food products need to be promoted to generate sales and profits for food retailes.

Two main methods :

Above the line: This is advertising through independant media. It is expensive and usually involves advertising on T V or on the radio or in newspapers and magazines. It can be very effective as there may be coverage to a wide audience. Brand loyalty can be built upon and carefully controlled image of the product can be created.


Below the


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