Marketing stategies and methods
- Created by: Megan
- Created on: 14-05-11 16:28
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Food products need to be promoted to generate sales and profits for food retailes.
Two main methods :
Above the line: This is advertising through independant media. It is expensive and usually involves advertising on T V or on the radio or in newspapers and magazines. It can be very effective as there may be coverage to a wide audience. Brand loyalty can be built upon and carefully controlled image of the product can be created.
Below the…
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