1) Attracts a global audience.
- For 3 weeks of the year, every 4 years.
2) Therefore Olympic Games is seen on a prominent stage.
- 'Shop window' effect/international showcase.
3) Olympic Games - The largest media event in the world.
- 4 billion Global audience.
4) TOP sponsors get 'prime time' advertising spots.
- Therefore they get to showcase their products to the world very easily…