Marketing Mix

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Product: The most tangible aspects of the product must be considered, but also untangible aspects, such a how long it will last, status they will get, which is why brand imaging and packaging are important.

Price: Must be set according to customers/markets perception of product. Price descrimination used to target customers who are less enthustiastic e.g. student deals.

Prmotion: Promotional mix- Advertising, sales promotion (coupons), public relations, personal selling (phone calls). Exhibitions, direct marketing, hospitality are other methods that can be used.

Place: Distribution channels and the whole system of getting the product from manufacture to the consumer. Selling to…

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