Definition: The management process of identifying, anticipating and satisfying customer requirements profitably
The management process through which good and services move from concept to customer. It includes the co-ordination of the 4Ps
- Market Research
- Public Relations
What's Been Mentioned
Tesco, In Store
Using Tesco Clubcards, Tesco is able to track many things about you. For example, what you've bought, where you live, your house price, who you live with and much more. Tesco uses this information to sort you into brackets. This way, depending on how much you spend, they are able to offer you offers on the things that your bracket like to buy. Online, the website is able to differentiate the page to what you buy.
Tesco Store, Opened Once A Year.
In London, there is a Tesco store only open once a month. Every time it opens, the shoppers must wear head cameras. This enables Tesco to…