market research

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Sampling methods

Random sample[this is were everyone from the entrepreneur target population has an equal chance of being chosen.

Quota sampling[ the no. of participants used reflect their percentage out of the target population.

Stratified sampling[ a group of respondents, randomly selected from within a sub-group.

Factors affecting sampling methods:

Available finance[this means that a how much it is going to cost to produce the market research, this is because most small start-up businesses are unlikely to have large amounts of capital available  and therefore the entrepreneur maybe unwilling to spend any money researching the market. Overall, any market research


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