The location of any business is important as it will affect its costs, revenue and image. An ideal location would be once that:
- Minimises costs
- Maximises revenue
This ideal location would improve to be very profitable! the main problem with this simple approach is that the cheapest locations will often lead to low sales-unless the business sells over the internet, whereby customers do not have to see the cheap location for themselves.
The factors that managers of a growing business will consider when choosing a location include:
- Cost of the site- the cost of buying the premises, such as a shop or…