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  • Created by: Louise
  • Created on: 25-04-13 10:01

The location of any business is important as it will affect its costs, revenue and image. An ideal location would be once that:

  • Minimises costs
  • Maximises revenue

This ideal location would improve to be very profitable! the main problem with this simple approach is that the cheapest locations will often lead to low sales-unless the business sells over the internet, whereby customers do not have to see the cheap location for themselves.

The factors that managers of a growing business will consider when choosing a location include:

  • Cost of the site- the cost of buying the premises, such as a shop or…


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