Later Twentieth Century and Modern Trends

LATER TWENTIETH CENTURY

1960s and 1970s

The 1960’s holidays abroad became very popular, and Fred Pontins snatched at it. He started “Pontinental Holidays,” offering 2 week packaged holidays to Sardinia and Ibiza. Packaged holidays included flight, accommodation, food and entertainment. By the 1970s, the Mediterranean coast area had been taken over by mass tourism. In the 70s, Freddie Laker launched Skytrain in Laker Airways, which offered trips to New York. However in 1982, Laker Airways went bankrupt. But the company laid the foundation for other low-cost airlines, such as Ryanair and Easyjet. 

IMPACT OF PACKAGED HOLIDAY

People started to adopt European lifestyles and decorated their houses that way. Continental restaurants started to open in the UK, and people have started…