Key Terms for Social Influence in Psychology

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  • Created by: jas
  • Created on: 19-03-13 15:37

-          Conformity:

A form of social influence that results in a change in what we do (behaviour), or think or say (attitudes) in response of others or social pressure. This pressure can be real or imagined.

-          Compliance:

This is when an individual accepts influence because they hope to receive a favourable response from those around them. An attitude to behaviour is adopted because of the rewards or approval associated with its adoption.

-          Internalisation:

The most permanent form of conformity. The group opinion or behaviour

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