Key Question - Learning

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Should airline companies/airports offer treatment programmes to passengers with a fear of flying?

-acquire a fear in the same way as Pavlov conditioned his dogs

-learn to associate a neutral stimulus with the fear response - classical conditioning

-fear of flying can also be acquired through operant conditioning by repeatedly reinforcing the avoidance of a fearful situation, fear can be maintained through negative reinforcement 

-we don't need to experience fear…

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