Issues of cultural bias in psychology

  • Created by: Anna
  • Created on: 15-06-15 10:21

1.) Beta Bias

  • Ignoring cultural differences and applying the results of a study cross-culturally regardless.
  • Assuming that all cultures would act in the same way
  • Heniz Dilema- Kholberg's Moral Dilema- Applied findings to all despite only looking at results from white western males.

2.) Alpha Bias

  • Exaggerating the differents (more prominate in western cultures)

3.) Ethnocentrism/ Eurocentrism

  • Ethnocentrism- The effects of one's own cultural persecptions has over anothers.
  • Leading person to measure other culutres against own culture and seeking their own as superior.
  • Eurocentrism- Influenced theories from European behaviour
  • Therefore studies will only relate…


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