- Created by: Mariyah.
- Created on: 30-09-17 16:59
AO1- Culture bias.
Culture bias: Refers to tendency to ignore cultural differences and apply findngs of one's culture to all.
E.g. 1991, 64% of studies on social psychology cited in North America- cultural bias as it mainly focus on American males. ( Milgram, Asch, Zimbardo's study)
Talks about how all research from one culture can be applied to other cultures and behaviour are assumed to be relatively universal.
- For example, studies of conforminty (Asch) and obedeince (Milgram), originally conducted with US…