Issues & Debates- Culture bias.

  • Created by: Mariyah.
  • Created on: 30-09-17 16:59

AO1- Culture bias. 

Culture bias: Refers to tendency to ignore cultural differences and apply findngs of one's culture to all. 

E.g. 1991, 64% of studies on social psychology cited in North America- cultural bias as it mainly focus on American males. ( Milgram, Asch, Zimbardo's study) 



Talks about how all research from one culture can be applied to other cultures and behaviour are assumed to be relatively universal. 

  • For example, studies of conforminty (Asch) and obedeince (Milgram), originally conducted with US


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