Interviews
- Created by: Lois
- Created on: 30-04-13 19:33
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Interviews
Advantages:
- Ability to gain an understanding of an issue from the participant's perspective.
- Offers the opportunity for respondents to take control - greater chance to express their own views.
- Can avoid problems of imposition.
- Suited to discovering meanings, values, opinions and beliefs.
- Establishing trust and rapport with participants - more likely to be honest.
- Interviews might be the only possible approach…
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