Interviews

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  • Created by: Lois
  • Created on: 30-04-13 19:33

Interviews

Advantages:

  • Ability to gain an understanding of an issue from the participant's perspective.
  • Offers the opportunity for respondents to take control - greater chance to express their own views.
  • Can avoid problems of imposition.
  • Suited to discovering meanings, values, opinions and beliefs.
  • Establishing trust and rapport with participants - more likely to be honest.
  • Interviews might be the only possible approach…

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