HideShow resource information
  • Created by: Lois
  • Created on: 30-04-13 19:33



  • Ability to gain an understanding of an issue from the participant's perspective.
  • Offers the opportunity for respondents to take control - greater chance to express their own views.
  • Can avoid problems of imposition.
  • Suited to discovering meanings, values, opinions and beliefs.
  • Establishing trust and rapport with participants - more likely to be honest.
  • Interviews might be the only possible approach…


No comments have yet been made

Similar Sociology resources:

See all Sociology resources »See all Sociological research methods resources »