Influencing Public Opinion

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Who influences us and how?

  • Anything can influence us: whether it is advertisements or magazine articles
  • With advertisements, the producers try to get hold of well- known people in order to get their product sold
  • If you like the celebrity involved, you might be persuaded to buy the brand
  • In this case, the celebrity is acting as an opinion leader
  • Many pressure groups promote their causes through media, and collect information using the Freedom of Information Act 2000, university lecturers, and answers questions in Parliament
  • An example would be Greenpeace
  • Popular newspapers are mostly bought by people with The Sun having the average sales of 2,914,643 in a month
  • People buy these because of:


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