Hinterland DVD Cover Semiotic Analysis

·         The S4C, Fiction Factory, Arrow films and BBC Cymru logos act as a mark of quality

·         The 2 disc set complete season one displays modes of consumption

·         Classification 15 relates to scheduling and audience

·         Dual language throughout ‘Y Gwyll’ marks the text as different and attracts both Welsh and English speaking audience

·         Mathias’ tie is undone and shirt crumpled, portrays a generic maverick cop

·         The classic team of detectives, Mathias foregrounded, connoting dominance. Slightly low angle suggests the power of the law

·         Setting and sky Is bleak, barren, threatening, reiterates the mood of the text. Open frame connoting vastness of landscape and suggesting binary opposition…