GCSE English Non-fiction / Media, paper 1 section A

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Presentational devices

       Headlines, Titles, Subheadings

o       Break up the text

o       Draw attention to the main points included

o       The headline is usually to the point, sometimes it involves a pun or a joke

o       They can make the text look more manageable and less daunting

o       If the reader only wants to read a specific point, they can look for it by reading the titles and the first paragraph

       Bold / italics / underline / upper case

o       Used to highlight pieces of text, such as quotations

o       Underlining can make points stand out as well as adding interest to the overall appearance of the text

o       Upper case are usually made to look dramatic or sensational

       Logos, Slogans

o       Usually in adverts and leaflets

o       Catch the readers’ eye and make them remember the company or product

o       Usually simple so they stick in the customer’s head, so they remember the company or product


       Different font sizes, different fonts

o       Add variety but often make the text look cluttered and unorganised


o       Used to obtain an effect, e.g. warm colours (orange, yellow, red) can create a ‘calm’, ‘friendly’ piece of writing

o       Certain colours are linked to certain genders and age groups so can be used to attract a specific audience

o       Can create the mood and tone of a piece of writing


       Camera angles

       White space

       Speech bubbles, arrows, borders

o       Create a formal or informal tone

o       Add interest and aims at a certain audience


       Bullet points


       Photos, cartoons, pictures etc. are used to make the writing seems more interesting, and to aid the headline (in newspapers mainly) in catching the readers’ attention

       What an image shows has a huge impact on the way the reader interprets the text

       In newspapers and media texts, any pictures have been thought out carefully, to obtain a desired effect (e.g. sadness, sympathy, anger etc.)

       Diagrams, maps, charts etc. are mostly used to clarify the information in the text and to add weight to the argument

       These can sometimes look daunting

       Photos can be facts or opinions – photos can lie.

       Powerful way of stirring emotions



thanks helped me a bit for my english exam tommorow!

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