Reward/Satisfaction Theory

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  • Created by: Mollie
  • Created on: 22-04-13 17:46


  • Byrne and Clore (1970)
  • We are attracted to those who we find satisfying to be with
  • The sort of things we find rewarding tend to reflect an unmet need
  • Mutual attraction occurs when each partner meets the other person's needs
  • We enter into relationships through the basis of operant conditioning
  • We also like those who we associate with pleasant events
  • We are more likely to like someone when we are in a good mood
  • Therefore we also learn to like people through classical conditioning


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