Reward/Satisfaction Theory

AO1:

• Byrne and Clore (1970)
• We are attracted to those who we find satisfying to be with
• The sort of things we find rewarding tend to reflect an unmet need
• Mutual attraction occurs when each partner meets the other person's needs
• We enter into relationships through the basis of operant conditioning
• We also like those who we associate with pleasant events
• We are more likely to like someone when we are in a good mood
• Therefore we also learn to like people through classical conditioning
• …