- there are 8 relevant objectives that affect managers
objectives provide a basis guiding leading and directing an organisation.
a degree of conflict management is required, trade offs and avoidance via clear communication from top management through departments.
create the hierachy of objectives through the organisation highlighting clear definition from top level
Profitability is a necessary condition which will drive the company, the long term survival speciffically in the short run, due to current recession.
Public and social responsibility
these are two areas the combined will make up the…