External Factors (political factors)

POLICTICAL FACTORS

Changing laws and legislation 

Positive impact - the government could introduce environmental laws and polcies such as Zero Waste Scotland, and by complying organisations will be seen in a good light.

Negative Impact - the givernment could increase minimum wage so that organisations have higher wage costs.

Changing income tax rates

Positive impact - the government could reduce taxes . This will give customers a higher disposable income, making them more likely to buy products

Negative impact - the givernment could increase income tax. This gives custoers a lower…