example of language in a non fiction text

These are my notes on analysing the use and effect of language for the RSPCA homepage, these notes could be useful as a example of the question 4 on the AQA english paper.

link to RSPCA website:

http://www.rspca.org.uk/home

Purpose- to persuade and to inform

• Emotive language - "tiny puppy" makes reader feel sympathetic towards the animal and gets them to want to help.
• Retorical question - "Can you help?" it directy addresses the reader because of the use of the personal pronoun "you" and the question itself…