Colloquial / Chatty style
Have you considered this?
I lost interest but gained my life back
If you don’t change, life will be irreversible.
Use personal pronouns
This is our responsibility as we drive towards our goal.
The traffic is endless and relentless
They are weak and frightened
Play on the reader’s guilt
We are becoming part of an idle nation – unwilling to change.
You are in control.
It is simple.
You may even get a some hideous helmet hair
1 in 3
List of three
it doubled in men, tripled in women and quadrupled in children
Imperatives – command verbs
Look around at…
Play on sympathy