end of year 10 graphics exam

typography

• the art of lettering
• used to create effect, meaning, impact
• so customers will recognise and buy a product

font

• design for a set of characters
• a specific typeface of a certain size and style

parts of letters

• capital letters
• small letters
• letters are made up of diffferent parts
• stem, serifs, bar, curve, continuous curve

serifs

• strokes which finish off the end of the stems
• sans serifs are letters without extra strokes on the ends
• different styles of serif fonts
• full bracketed, hairline, slab, slab bracketed

packaging materials

paper and board packaging

• made from wood pulp and waste paper
• board made to thicker and heavier specification than paper
• paper used mainly for paper bags and labels
• corrugated cardboard- formed from layers of paper which can be made into boxes, wavy layer is called fluting, designed to absorb any impact during transportation
• folding boxboard- single or multi ply, coated or uncoated, good folding properties, stiff, good scoring ability
• spiral bound tubes- made from long lengths of cardboad, laminated into a tube, used for toilet/kitchen rolls, for transportation and packaging of goods
• paper and board can be used together with layers of thin aluminium foil or plastic to form a lamination, commonly used for ready made meals or take away meals
• foil retains heat, keeping food warm
• also used in drink cartons, yoghurt pot lids, crisp packets and confectionary
• tetra pak is a brand name for a carton that preserves and packages drinks

advantages of paper and board

• materials are light weight
• easy to handle and store
• easy to fold and crease
• when laminated with foil or plastic a seal can be created to prevent evaporation and to preserve the product
• colour printing can be produced to a high quality
• environmentally friendly
• can be recycled

plastic packaging

• polyvinyl chloride (PVC)- used for bottles which contain shampoo and juice, blister packs for DIY products
• high density polystyrene (HDPE)- used for…