Election Campaigns

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Election Campaigns

  • Usually four weeks leading up to a general election. £40mil spent in 2005 shows importance of campaigning. TV debabtes, canvassing, posters, visits etc.. Aim to reinforce the views of those committed and target 'floating voters'. Denver said in 1992 only 63% said they hadn't definitely made up their minds at the beginning of the campaign, 21% on the last week and


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